The privacy, confidence and trust of individuals who access the Visit Rapid City (VRC) website are important to us. No personal information is collected at this site unless provided voluntarily by an individual while participating in an activity that asks for the information.
Collection of Information
Visit Rapid City only collects the personal information that is necessary to provide the information or services requested by an individual. "Personal information" refers to any information relating to an identified or identifiable individual who is the subject of the information. This is the same information that an individual might provide when visiting a government office and includes such items as an individual's name, address or phone number. We also collect statistical information that helps us understand how people are using the website through the use of Google Analytics so we can continually improve our services. The information collected is not associated with any specific individual and no attempt is made to profile individuals who browse the website. You may be asked to participate in surveys at this site. Participation is optional, and the choice to participate or not to participate will have no effect on your ability to use other features of the site.
Use of Information
Visit Rapid City uses the collected information to respond appropriately to requests. This may be to respond directly to you or to improve the website. Email or other information requests sent to the VRC website may be maintained or forwarded to the appropriate agencies in order to respond to the request. Survey information is used for the purpose designated in the survey. Visit Rapid City uses information collected through Google Analytics (age, gender, interests) to optimize our website and improve our services. Website users can opt-out of Google Analytics services here.
Visit Rapid City implements the following Google Analytics features using Display Advertising:
· Demographic and Interest Reporting
· Google Display Network Impression Reporting
· DoubleClick Campaign Manager integration
Visit Rapid City uses Google’s interest-based advertising and 3rd party audience data to better understand and serve the consumer. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
Visit Rapid City and third-party vendors, including Google, use first-party cookies and third-party cookies together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and services are related to visits to our site.
Visit Rapid City will not facilitate the merging of personally identifiable information with non-personally identifiable information previously collected from Display Advertising features that are based on the DoubleClick cookie unless we have robust notice of, and the user’s prior affirmative consent to, that merger.
Links to Other Sites
This website has links to many other websites. These include links to websites operated by other government agencies, nonprofit organizations and private businesses. Visit Rapid City is not responsible for the content or privacy practices of these sites and suggests you review their privacy statements.
Visit Rapid City welcomes comments regarding this privacy statement.
Please convey any questions or concerns to:
Visit Rapid City
512 Main Street Suite 240
Rapid City, SD 57701
Telephone: (605) 718-8488