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About Visit Rapid City

Visit Rapid City is a non-profit destination marketing organization promoting leisure travel, special/sporting events and group travel/tours to Rapid City and the Black Hills Area.

MISSION STATEMENT

“To market the Rapid City area as a convention and leisure destination and to promote economic growth that will enhance the area for visitors and residents."

VISIT RAPID CITY HISTORY

Visit Rapid City was organized in July 1971. John Kolb was the first Executive Director Visit Rapid City and John Derby was the first elected chairman of Visit Rapid City. After the flood of 1972, Visit Rapid City was a great supporter of the new civic center and the first convention signed for Rapid City Civic Center was the National Association of County Agricultural Agents.

Visit Rapid City has been an integral part of Black Hills tourism, promoting events such as the first Farmer’s Market in 1982, “Good Morning America” broadcasting live from Mt. Rushmore in 1986, the new “Great Faces, Great Places” Tourism Theme revealed in Pierre in 1990, the premiere of Dances with Wolves in Rapid City in 1990, President Bush dedicating Mt. Rushmore’s 50th Anniversary in 1991 and hosting the first annual Travel Writers Convention in 1993. Visit Rapid City celebrated its 40th anniversary in 2011 which coincided with the new Main Street Square opening in downtown Rapid City.

 

Visit Rapid City Staff

You can contact Visit Rapid City by calling 1-800-487-3223 or sending an email.

Julie Jensen

Julie Schmitz Jensen

President & CEO

Oversees the overall operation and administration of Visit Rapid City.

Carol Bancroft Director of Operations

Carol Bancroft

SR VP of Finance & Operations

Oversees financial and general operational strategies. Assists with management of Visit Rapid City and provides staff support.

Allyson Formanek

Manager of Finance & Operations

Manages day-to-day financial, general operations and technology support. Performs administrative duties.

Julie Jones Whitcher

VP of Sales & Public Relations

Oversees the sales and servicing strategy and public relations initiatives.

Lindsey Beasley

Director of Tourism Sales 

Manages sales and development of domestic and international travel trade business. 

Tyson Steiger

Director of Convention Sales

Manages sales and development of the meetings and conventions business.

Todd Tucker

Director of Sports & Events

Manages sales and development of sports and competitive events.

Shelby Salano

Shelby Solano

Manager of Destination Services

Responsible for maintaining positive experiences for visitors coming to the Rapid City area.

Stacie Granum

VP of Marketing

Oversees the brand, marketing strategy, budget and advertising efforts. 

Danielle Benne

Manager of Marketing

Manages marketing projects, designs advertising materials and maintains the website.

Anne Orban

Social Media & Content Developer

Manages social media initiatives and local public relations outreach.